Land Rover is built for adventure, and that shouldn't stop when the weather turns cold. To promote Land Rover throughout the winter season, we came up with the idea of a travelling sauna - to be towed to any destination where an adventurer might need a bit of warming up.
landrover.com.au/experiences/lr-adventure-sauna
Client: Land Rover
Agency: SPARK44
Role: Strategy, concept and copy
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