I’m an advertising creative with more than 12 years agency experience. Since starting my career as a copywriter in 2005, I have worked for Sydney agencies that include Host, Clemenger, McCann Sydney, Soap Creative and M&C Saatchi.
Whether it’s through words, film or photography, I have a true passion for storytelling that I have used to build my brand THIS ISLAND LIFE® on the side. Based around the concept that it’s always summer somewhere®, THIS ISLAND LIFE is a blog that follows the warm-weather across the globe. From swimming with 40-tonne humpback whales in Tonga to flying into extinct volcano craters in an open-door helicopter in Hawaii, a visit to THIS ISLAND LIFE is almost as good as a real holiday.
I have built an authentic brand identity and loyal following through original and unique content and am now regarded as an authority on all things summer. With a diverse offering that includes writing, art direction, content creation, photography, filmmaking and bespoke social media strategies, my team and I produce campaigns and content tailored to each client’s individual needs. After completing a TV presenting course at the Australian Film, Television and Radio School, I stepped out of my comfort zone and in front of the camera as a presenter.
Represented by Roxy Jacenko, Australia’s most famous PR and talent agent through The Ministry of Talent, I have worked with some of the biggest travel, fashion and beauty brands in the world. When I'm not chasing the summer to an exotic destination, I'm at home in Sydney making the most of the Australian summer and planning my next island hopping adventure