This project involved writing copy for all app screens within the new Superloop app. Off the back of launching this app, I was also tasked with creating a suite of assets that included App Store copy for both Apple and Google, screen creative, and a YouTube video that was to be embedded on the Superloop website.

Part of this asset suite also included the development of an eDM to drive awareness and downloads. Simple and straight to the point, the eDM became Superloop’s best performing email communication to date. It was sent to nearly all broadband customers (130,000) and had an open rate of approximately 50%, along with almost 10% clicking through via the CTA.

Client: Superloop

Agency: In-house

Role: Senior Copywriter