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LAURA MCWHINNIE

Australian publisher and writer.

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JONO HENNESSY - POS BRAND LAUNCH

To help share the story behind infamous designer Jonothan Sceats and his new eyewear label Jono Hennessy, I was engaged to write numerous brand collateral including this magazine-style brochure and POS. I dug through the company's archives of old magazines and press clippings to capture the essence of the former iconic nineties brand, while establishing their new brand positioning.

Client: Jono Hennessy
Agency: Direct
Role: Copywriter

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