ING DIRECT teamed up with THE ICONIC to offer a $250 Gift Card to new customers when they switched to an Orange Everyday bank account. I worked on this campaign from start to finish, developing a look and feel that stayed true to both brands through a shoot that I concepted and art directed. I also wrote and art directed a series of DMs, eDMs and landing pages, as well as creative for social channels.
Client: ING DIRECT
Agency: Soap Creative
Role: Art Director and Copywriter