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LAURA MCWHINNIE

Australian publisher and writer.

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CLINIQUE - BUILD YOUR FOUNDATION WARDROBE

To help engage their strong Facebook community, Clinique Australia wanted to create a series of albums using real people as models to demonstrate their foundation products. Working alongside the photographer, I art directed four shoots to showcase Clinique's foundation products in a creative and engaging way that stood out on Facebook. 

Build Your Foundation Wardrobe - Work (mid-30s).
Build Your Foundation Wardrobe – Day look for a busy mum.
Build Your Foundation Wardrobe – For de-ageing skin.
Build Your Foundation Wardrobe – Get race day ready!

Client: Clinique Australia
Agency: Ikon Communications
Role: Art Director

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© LAURA MCWHINNIE 2024